Innovating Sales Models to Enhance Product Value—A Report on General Manager Liu Yi from Dongguan Zhengyi Datongde Bearing Co., Ltd. Attending a Business Symposium at the Supporting Company
Time:
2022-07-15
On the evening of March 4, 2013, Mr. Liu Yi, General Manager of Dongguan Zhengda Tongde Bearing Co., Ltd., was invited by the Human Resources Department to hold a special seminar titled “Innovation, Value, and Lifecycle Management” in the conference room on the third floor of Foshan Zhengda Mechanical & Electrical Components Co., Ltd. Representatives from the supporting systems department—including sales representatives, business managers, and general business managers—attended the meeting. Most of the supporting company’s sales staff primarily focus on OEM customer sales; however, this time, General Manager Liu introduced the concept of “post-marketing.” The so-called “post-market” refers to the end-user market. Although everyone is somewhat familiar with this concept, it also feels quite unfamiliar at the same time.
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