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    Innovation-led: The ZeroOne Industrial & IBM Marketing Upgrade Consulting Project Is Officially Launched!


    Time:

    2023-08-04

    Innovation-led: The ZeroOne Industry & IBM Marketing Upgrade Consulting Project is officially launched!

    As the company continues to thrive and grow year after year, in order to support its future development goals, Zero One Industry has officially launched a consulting project aimed at transforming and upgrading its marketing system, in collaboration with International Business Machines (China) Co., Ltd.—a Fortune Global 500 company (“IBM”). On the afternoon of July 3, at the International Conference Center of Guangdong Zero One Science and Technology Park, the project kickoff meeting was held, attended jointly by project teams and leaders from both sides, who together witnessed the official launch of the project and the signing ceremony.

    (Group photo of project team members)

    (The representatives of both sides sign the agreement.)

    At the project kickoff meeting, Peng Jinsong, Director, Deputy General Manager, and Project Director of Zero One Industry, and Xie Jianming, Senior Consulting Director at IBM, respectively introduced the project’s background, objectives, as well as its planning and implementation approach. They also highlighted the importance and challenges of upgrading and enhancing the marketing system. In addition, Lin Yi, Director and General Manager of Zero One Industry, and Wei Yongming, General Manager of IBM’s Technology Expert Services Division, delivered inspiring remarks. Leaders from both sides emphasized that their companies share consistent management philosophies, expressed strong confidence in the collaboration, and underscored the strategic significance of this partnership and its critical role in the companies’ development. At the same time, General Manager Lin urged all members of the project team to fully engage themselves, actively participate in the project work, build friendships with IBM, adopt a global perspective, and seize opportunities to grow together with the company.

    (From left to right: General Lin, General Wei, General Peng, General Xie)

    This project has assembled a project team of over 50 members, including a Project Management Committee, a Strategy Group, a Business Process Group, and a Sales Team. The project is overseen and led by senior company executives serving as Project Directors, demonstrating the company’s confidence and determination in implementing a comprehensive transformation and upgrade of its marketing system. The project’s primary tasks will focus on reengineering and upgrading three key areas: marketing strategy, organizational structure, and process development. Specifically, it will establish standardized processes covering opportunity identification, market expansion, customer management, and marketing organizational architecture for Lingyi Industry, thereby helping all subsidiary companies enhance their market development capabilities and accelerate customer acquisition.
    Driven by innovation and boosted by marketing upgrades, we wish the Zero One Industrial Marketing System Transformation Project every success!